B2C startups experience: I designed an app, a website and branding for a mental health startup that helps measuring, increasing, and elevating human happiness.

B2C startups experience: I designed an app, a website and branding for a mental health startup that helps measuring, increasing, and elevating human happiness.

Case study: Flightpath is a training service and a methodology for designers to quickly gain the skills they need to work effectively and advance their careers.

↗ Explore the Case

My impact at Flightpath, an educational service for designers. I have created the concept, developed the methodology, designed and then user-tested the service.

Role: Founder, Product Designer (2022).

×2.8

Sales on online webinars presenting Flightpath compared to older webinars demonstrating LMS (learning management system) currently in use.

Based on statistics for 5 webinars.

×2.6

Sales through chatbot funnel presenting Flightpath compared to the previous funnel version.

Based on 100 chatbot interactions.

−80 %

Projected cost of producing promotional pages, certificates, social media materials, etc., compared to the current workflow.

Based on time and cost of production prognosis.

+1

New affordable first-purchase funnel product (Flightpath consultation for designers) in addition to existing two.

tdvd.webflow.io

Full-stack experience: I came up with a card deck, designed a landing page, made instagram content & copy, developed a design system, and Webflow-coded the Data Viz Deck. Visit and try moving cursor!

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Designing for SMM: I designed social media content (including OG images) and created guides and design systems for content-managers.

AR experience: I designed a mobile app for Spheroid Universe, a platform for developing extended reality projects.

Spheroid Universe

My impact at Autumn AI, a B2B startup that passively measures users’ mental well-being and take preventative action to improve it.

Autumn AI was acquired by Qualtrics, a leading experience management company (16,000+ clients including Yamaha, BMW, Microsoft, and over 75% of the Fortune 100).

Role: First Product Designer (2022−2023).

NDA

Unfortunately, I can’t publish the design.

60 min → 0

Developed an onboarding process that completely removed the founder’s burden of manually adding new clients to the service, which in some cases took 60+ min.

Founded and developed a design system that helps quickly design new sections of the service, re-use components and quickly implement them, taking into account engineering constraints.

In close communication with Developers.

+1

Designed the service’s visual style from ground up.

Complex projects experience: I designed a website and built a design system for Prove, a global eSports ecosystem with a full range of services for gaming enthusiasts.

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My impact at Pajasu, an EdTech startup focused on students’ achievements, aiming for the best teaching quality industry-wise.

Role: Founder, Product Designer (2019−2022).

95 %+

Built educational system with 95%+ completion rates, Net Promoter Score (NPS) 20% more than industry average, and world-class learner performance.

Based on 110+ customer interviews within 4 months.

350+

350+ graduated students: web designers, product designers, ux designers and more.

Within 2 years.

120+

Conducted 120+ educational courses, workshops, live and online events on product design, web design, digital typography, UX, freelance, photo manipulation and creativity.

Within 10+ years.

I adore pixel-perfect approach.

webflow.io

I no-code with Webflow, a platform for building responsive websites, that auto-generates HTML, CSS, and JS, and supports animations and interactions.

Thanks to Webflow (and my engineering degree), it’s easy for me to work with developers and turn designs into real products.

Branding. Though I’m not a brand designer, I created a few logos for different projects.

My impact at Skillbox, a huge educational platform (estimated revenue: $111.4M/year) with over 700 academic programs and 100,000+ students.

Role: Creative Director, Public Speaker (2016−2019).

×3

Tripled design team’s productivity and quality through mentorship.

<3d

Streamlined the production team’s workflow, slashing landing page creation and launch time to under 3 days compared to the existing workflow.

Based on time and cost of production.

+1

Developed an educational course on freelance with industry-record students’ incomes.

Helped students earn $70,000 during promotional events.

10+

Oversaw 10+ projects simultaneously with cross-disciplinary teams of Designers, Art Directors, Account Managers, and Marketing Specialists.

I have experience with photo manipulation and retouch.

I mentor designers.

Since 2007, I conducted 120+ live and online courses on design. I also spent 800+ hours doing webinars online.

Notable topics:

product design

minimalistic web design

digital typography

photo manipulation

freelance

designer’s portfolio

remote & relocation

I conducted 60+ live design events between 2007 and 2019.

I do vivid graphics: I designed a poster for LIQUA, an award-winning brand of premium vape liquids.

I design for the real world.

I conducted 110+ interviews with Web and Product Designers, Creative, Art and Design Directors on creating products and designers’ workflow nuances.

Some stats:

$95,000+

helped earn students at three intensive workshops I led at Skillbox, market-leading EdTech company.

60+

live design events and live presentations conducted.

70+

online courses and workshops conducted.

30,000+

total audience.

2,000+

max online audience.

1,000h+

hours of webinars and podcasts.

2007

first started creating presentations.

150+

flights to 31 different countries.
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Notable clients: