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Skillset is an AI hiring copilot that helps teams find talent aligned with their business goals, from the initial brief to the candidate shortlist.
Deliverables & Impact
Delivered UX and UI design for the SaaS product in two months.
Built and maintained a design system from scratch.
Designed and developed the marketing website in Webflow.
Customized an icon set.
Oversaw design implementation and brand design.
Role
Senior Product Designer, 2025
Scope
UX design
UI design
Design system
User research
User interviews
Webflow development
Design oversight
Related
Related, but Not yet published
A grocery e-commerce website and app for a Saudi supermarket chain, covering product discovery, recipes, delivery and store pickup.
Brief
Replacing an outdated website, expand its shopping features and introduce AI chat, while expressing a family-focused, welcoming and confident identity.
Deliverables & Impact
Responsive e-commerce website.
Mobile app concept.
Design system and component library.
Custom icons and imagery.
Interactive prototypes.
Implementation specs and developer handoff.
Role
Senior Product Designer, 2026
Agency team: mobile app designer, delivery partner and strategic partner.
Scope
Product discovery
UX design
UI design
Web design
Design system
Design presentation
Imagery
Custom icons
Handoff
A smart home app concept for controlling lights, audio, temperature, humidity, and curtains from one interface.
Role
Product Designer, 2025
Scope
UX design
UI design
Design system
User research
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HappyHeroツ is a consumer well-being app that helps people track and improve their happiness.
Deliverables & Impact
Designed the product’s UX and UI in two months.
Built a design system and reusable UI components from scratch.
Customized an icon set.
Oversaw design implementation.
Role
Senior Product Designer, 2024
Scope
UX design
UI design
Interactive prototyping
Website design
Ad creatives
UI components
Related, but Not yet published
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Flightpath helps designers build practical skills and advance their careers through a structured learning methodology.
Impact
2.8× sales through webinars presenting Flightpath.
2.6× sales through the Flightpath chatbot funnel.
80 % projected reduction in production costs for landing pages, certificates, and social media assets.
+1 lower-priced product for first-time buyers.
Deliverables
Developed the learning methodology and product design concept.
Built the web app in Webflow.
Roles
Founder, Product Designer, 2022
Scope
Learning experience
Concept development
UX design
UI design
Design system
Webflow development
User research
User interviews
Design oversight
Not yet published
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Since 2007, I’ve led 120 design events: 60 in-person and 60 online. I’ve also delivered 1,000+ hours of webinars and lectures.
Impact
350+ designers have completed my courses in web, product, digital typography, graphic and UX design.
Scope
Course creating
Mentoring
Methodology
Content & Copy
Public speaking
Notable topics
Product design
UI design
UX design
AI and no-code tools
Web design
Digital typography
Freelancing
Photo manipulation
Portfolio development
Remote & Relocation
AI & No-code tools
AI is part of daily work across design, content, and development — from clarifying requirements and exploring ideas to building prototypes, custom tools, and games.
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Meetings
Meeting discussions distilled into requirements, decisions, and next steps.
Read AI, Google Meet, Microsoft Teams
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Discovery
Early design directions and interactive prototypes created directly in Figma.
Claude, ChatGPT, Figma MCP
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Prototypes
Requirements translated into interactive website prototypes to explore and test ideas.
ChatGPT, Vercel
Content & proofreading
Daily content creation, editing, and proofreading, e.g. Arabic copy for RTL interfaces.
ChatGPT
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Imagery
Visuals tailored to local audiences and cultural contexts, including Saudi Arabia and the UAE.
ChatGPT, Canva
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Animation
Visual exploration, custom imagery, and animation for design projects.
Midjourney
Plugins
Figma plugins and website scripts built around specific project needs.
Claude, Figma
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Unity gamedev
Game mechanics, interactions, and multiplayer functionality developed in Unity.
Claude, Unity MCP, C#
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Browser gamedev
Game mechanics, interactions, and multiplayer functionality developed for the browser.
Cursor, Python, HTML, CSS, JavaScript
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A design school focused on students’ achievements, aiming for the best teaching quality industry-wise.
Founder, Product Designer, Public Speaker, 2019−2022 ··· 2024−2025.
95%+
Built educational system with 95%+ completion rates, NPS 20% above the industry average, and world-class learner performance.
Based on 110+ customer interviews within 4 months.
350+
350+ graduated students: web designers, product designers, UX designers and more.
Within 2 years.
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A B2B platform that uses passive signals to help teams understand and support employee well-being. Acquired by Qualtrics, a leading experience management company (16,000+ clients including Yamaha, BMW, Microsoft, and over 75% of the Fortune 100).
Founding Product Designer, 2022−2023.
60→0
Developed an onboarding process that completely removed the founder’s burden of manually adding new clients to the service, which in some cases took 60+ min.
<3d
Founded and developed a design system that helps quickly design new sections of the service, re-use components and quickly implement them, taking into account engineering constraints.
In close communication with Developers.
+1
Designed the service’s visual style from ground up.
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A huge educational platform (estimated revenue: $111.4M/year) with over 700 academic programs and 100,000+ students.
Creative Director, Public Speaker, 2016−2019.
×3
Tripled design team’s productivity and quality through mentorship.
<3d
Streamlined the production team’s workflow, slashing landing page creation and launch time to under 3 days compared to the existing workflow.
Based on time and cost of production.
+1
Developed an educational course on freelance with industry-record students’ incomes.
Helped students earn $70,000 during promotional events.
10+
Oversaw 10+ projects simultaneously with cross-disciplinary teams of Designers, Art Directors, Account Managers, and Marketing Specialists.
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I design and build responsive websites in Webflow, including animations and interactions.
My engineering background helps me work closely with developers and carry design decisions through to implementation.
Role
Webflow Developer, Front-end Developer, 2013−2026
Scope
Webflow development
Front-end development
Integrations
Interactions & Animations
SMM visuals
Social media visuals and Open Graph images, with reusable visual systems and guidelines for content managers.
Role
Graphic Designer, 2019−2025
Scope
Content & Copy
SMM visuals
OG images
Graphic design
AI image generation
Logos & Branding
Logos and visual identities for established companies (e. g. $111.4M/year revenue), startups, and personal projects.
Role
Brand & Visual Designer, 2016−2026
Scope
Logo design
Visual identity
Brand design
Brandbooks & Guidelines
Presentations & Pitch decks
Pitch decks and business presentations for B2B and B2C startups and established companies.
Role
Presentation Designer, Copywriter, Coach, 2016−2026
Scope
Pitch decks
Pitch trainings
Content & Copy
Research
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A card deck, a landing page, instagram content & copy, a design system, and Webflow-code for the Data Viz Deck.
Deliverables & Impact
Designed a deck of 54 playing cards featuring data visualization methods.
Created the visual identity.
Designed the landing page.
Built the website in Webflow.
Created the instagram content and copy.
Created the design system.
Conducted a ‘Fake door’ testing.
Role
Founder, Product Designer
Scope
Product concept
Card design
Web design
Webflow development
Content & Copy
Ad creatives
‘Fake door’ testing
Related
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A mobile AR experience app for Spheroid Universe, a platform for developing extended reality projects.
Deliverables & Impact
Designed the complete app experience.
Role
Product Designer
Scope
UX design
UI design
Prototyping
Complex projects
A full website and design system for Prove, a complex esports platform with a wide range of screens. The interface reflects the visual details of the games whose statistics it presents.
Deliverables & Impact
Designed the entire website across a wide range of screens and created its design system.
Carried visual details from the original games into the statistics interface.
Role
Web Designer
Scope
Prototyping
UX design
Web design
Icons
Graphics
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Tally Counter, a mobile counting app with pixel-perfect attention to typography, spacing, and visual detail.
Deliverables & Impact
Designed an app concept.
Created pixel-perfect design.
Role
Product Designer
Scope
UI design
UX design
Live events
I’ve led 60 in-person design events, sharing practical skills through talks and workshops.
Role
Course Author, Public Speaker, 2022−2025
Related cases
Research & Interviews
I conducted 110+ interviews with web and product designers, as well as creative, art, and design directors, to understand how they build products and work day to day.
Role
Interviewer, 2022−2025
Related cases
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Bold, saturated poster graphics for LIQUA Q, an award-winning brand of premium vape liquids.
Deliverables & Impact
Created the complete poster series for LIQUA Q, using saturated color and bold visual compositions.
Role
Graphic Designer
Scope
Poster design
Preprint
Designing for the real world
Oplachu connects household utilities with everyday digital tasks: adding meters, submitting readings, paying bills, and accessing receipts.
This app brings real-world routines into a clear digital interface.
Deliverables & Impact
Designed interfaces for adding utility meters, submitting readings, paying bills, managing payment methods, and accessing receipts.
Connected physical household tasks with digital workflows.
Role
UX/UI Designer
Scope
UX design
UI design
User research
User interviews
Prototyping
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